On the heels of the inauguration of its new Los Angeles gallery, Perrotin, the esteemed contemporary art gallery, has made waves by announcing a groundbreaking collaboration with eBay. This strategic partnership seeks to redefine the accessibility of contemporary art by launching the Perrotin Store on eBay.fr. Through this innovative venture, Perrotin aims to extend its reach beyond the confines of traditional galleries and into the expansive realm of e-commerce.
Expanding Accessibility Through Collaboration
The Perrotin Store on eBay.fr will showcase a curated selection of artists’ editions from the gallery’s prestigious roster, featuring renowned names such as Takashi Murakami and Daniel Arsham. This move underscores Perrotin’s commitment to democratising access to fine art by leveraging eBay’s vast online platform, which boasts millions of users worldwide. Laura Simhon, eBay’s art and collectibles manager in France, expressed enthusiasm about the collaboration, stating that it presents an opportunity to open the doors of an internationally renowned gallery to as many people as possible. She emphasised eBay’s mission to democratise access to fine objects and assist users in discovering hidden gems.
Empowering Art Enthusiasts Across Tax Brackets
Emmanuel Perrotin, founder of the gallery, shared his vision behind the collaboration, emphasising the importance of making art accessible to all. Drawing from his own upbringing, Perrotin recounted how his family’s appreciation for culture inspired him to create a space where art could be enjoyed by everyone, regardless of financial means. Through the partnership with eBay, Perrotin aims to not only increase the visibility of the Perrotin Store but also to foster a greater sense of inclusivity within the art world.
A History of Innovation
Perrotin’s foray into e-commerce is not without precedent. The Perrotin Store originally opened in Paris in 2011, initially serving as a bookshop before expanding to offer prints, editions, accessories, and apparel. Over the years, additional stores have been established in key cities such as New York, Seoul, Tokyo, and Shanghai. The launch of the Perrotin Store on eBay.fr represents the next phase of the gallery’s evolution, as it seeks to engage with a broader audience through the digital marketplace.
Art for Every Budget
One of the defining features of the Perrotin Store on eBay.fr is its commitment to catering to shoppers across various tax brackets. With items ranging from affordable prints to high-end sculptures, the store ensures that there is something for every art enthusiast. For instance, offerings include the second printing of the Barry McGee fanzine Fuzz Gathering, priced at €18 (about $19.50), as well as an Elmgreen & Dragset sculpture, Untitled (After the Lovers), priced at €6,000 (about $6,500). This diverse range of products mirrors the ethos of the Perrotin Store’s own website, which strives to make art accessible to individuals of all backgrounds.
The collaboration between Perrotin and eBay marks a significant step towards democratising the world of contemporary art. By leveraging the power of e-commerce, Perrotin seeks to break down barriers and invite a wider audience to engage with the transformative power of art. As the Perrotin Store continues to expand its digital footprint, it reinforces the notion that art is not just a luxury reserved for the elite but a fundamental aspect of human expression that should be enjoyed by all.
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