The founder and principal architect of Ahmedabad-based Butter Concepts, Dharal Surelia believes that the ongoing Covid-19 pandemic may have stopped time for many, making them value the little things more rather than just hustling — the perfect time to put a twist on the way people think of art. She believes that educating the link between the buyer and the artist, aka the designer, is of priority to more seamlessly promote the importance of art. She compares art to nature, in that it gives a sense of peace and a dimension to get lost in, to which appreciation naturally follows.

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