Dior Spring Summer 2022 Haute Couture Show collaborates with artists Manu and Madhvi Parekh

It was a fascinating amalgamation of fashion Chanakya and its Creative Director Karishma Swali collaborated with Dior for the commission of a series of monumental textile artworks by award-winning contemporary Indian Artists Madhvi and Manu Parekh, to be unveiled at the spring-summer 2022 Dior haute couture presentation in Paris. The works depicted traditional Indian motifs and spiritual abstractions that celebrate the dichotomy between male and female, real and surreal, action and stillness. This new conversation is the result of a years-long collaboration between Creative Director of Dior women’s collections Maria Grazia Chiuri and Karishma Swali, whose Mumbai-based Chanakya ateliers and Chanakya School of Craft created the artworks. For this installation, Chiuri worked with art historians and curators Maria Alicata and Paola Ugolini. A selection of original Parekh’s artworks spanning several decades were translated into large scale hand-embroidered textile panels, which will be installed throughout the show space at the Musée Rodin until January 30.

Underscoring her creative dialogue with India and paying homage to the blurred lines between fine art and craft, Creative Director of Dior women’s collections Maria Grazia Chiuri brought together these two widely celebrated Indian artists using the language of embroidery, interpreted through meticulous artistry and textile techniques. “I am honoured to bring to life our collective vision with Maria Grazia Chiuri, Madhvi Parekh and Manu Parekh for this immersive experience, which frames the Dior haute couture presentation,” said Karishma Swali. “Maria Grazia has always been a true champion for craft excellence, fostering and preserving indigenous master techniques from around the world, and we are so grateful for her collaboration and mentorship.”

Swali began collecting the works by the Parekhs personally many years ago and found an incredible synergy between modernism and traditional Indian motifs, with a deep reverence for exceptional craftsmanship as a unifying thread, exemplifying my mission for Chanakya and our School of Craft. The challenge of interpreting their work was thrilling, and we went about the fabrication in a very spontaneous way – allowing the vivid lines and forms of the artists to lead the way.” Showcasing the couple’s art intentionally explores the male/female dichotomy, not as opposition, but as complementarity. Madhvi Parekh’s work is the confluence of modernism and traditional Indian craft motifs. Honoured with the National Award from Lalit Kala Akademi in 1979, Madhvi Parekh’s art is the confluence of modernism and traditional Indian craft patterns, and is steeped in folk traditions, her life growing up in her village in Gujarat’s abundance of nature and Indian customs as diverse as the rangoli, embroidery and the Bhavai travelling theatre. To interpret her artwork through embroidery, Chanakya and Karishma Swali cultivated a folk vernacular by using dimensional techniques in repetition to form background textures that evoke a magical world of folktales and the pastoral idyll, populated by village deities, forests, animals, children, and amorphous forms. To represent her artwork World of Kali, the quintessential embodiment of Shakti or feminine energy, fertility, and creativity through our craft, raw linework techniques were employed to lend an energetic charge to this installation.

Manu Parekh’s art constantly invites the viewer to travel through mental landscapes and spiritual abstractions, with a relentless commitment that makes him one of the most singular voices in contemporary Indian art. A laureate of the Indian Government’s prestigious Padma Shri (1992), Manu Parekh is among India\’s best-known modern artists and one of India’s most inventive painters. His works feature beloved places like his iconic Benares series, or the energies of interconnectedness that one can see in his series about the third eye. To interpret the art of Manu Parekh, meticulous attention was paid to creating layers revealing many hidden details that invite individual exploration. In the Chant series, raw threads were employed to create a feeling of vibration and energy. The other techniques used in the installation include couching and traditional Indian fine needle zardozi stitches to create a sfumato effect – a technique allowing tones and colours to blend gradually into one another, producing softened outlines or hazy forms.

Since her arrival at Dior, Maria Grazia Chiuri has sought to collaborate with numerous women artists from around the world: dancers, choreographers, musicians, poets, photographers, filmmakers and visual artists. With this latest immersive experience, which interprets the artists’ paintings and renders them in exquisite embroidery and textile techniques, nods to the couture lineage of Dior in parallel with the rich heritage of Indian craftsmanship. The series also invested in the preservation of Indian cultural heritage and the promotion of the arts. This exceptional installation was created by 320 master artisans who worked for more than three months, embroidering 340 square metres (3,600 square feet) of work entirely by hand. The confluence of contemporary artistry, couture techniques and textile excellence culminate in this dynamic commissioned presentation that reinvents the role of the atelier, of the artist, and of the couturier.

Another series of textile artworks in continuation of this collaboration between Chanakya and its Creative Director Karishma Swali and award-winning contemporary Indian Artists Madhvi and Manu Parekh, will be unveiled in India in the latter half of 2022