The 3rd edition of the North East India Festival recently enthralled Ho Chi Minh City with a vibrant display of cultural programs, exhibitions, and diverse products showcasing the rich heritage of India’s North Eastern states. The festival, spanning three days, commenced on October 27 in Ho Chi Minh City, Vietnam, and has opened new avenues for tourism, investment, and people-to-people connectivity between North East India and South East Asian countries.
A Celebration of North Eastern Culture The North East India Festival in Ho Chi Minh City celebrated the unique art and culture of the northeastern states of India. Through cultural performances, exhibitions, and a showcase of products from the region, the festival offered a glimpse into the rich tapestry of traditions, art, and craftsmanship that the North East is renowned for. This cultural exchange served as a bridge between the people of India and Vietnam, fostering a deeper understanding of each other’s heritage.
Promoting Tourism and Investment One of the key objectives of this festival was to bolster tourism and investment prospects between North East India and Vietnam. By introducing the beauty and diversity of the North East to Vietnamese audiences, the event sought to pique interest in travel and tourism to this lesser-explored region of India. Furthermore, it aimed to facilitate investment opportunities and business collaborations that can be mutually beneficial.
Strengthening Bilateral Relations The North East India Festival also had a diplomatic dimension, with the goal of enhancing ties between India and Vietnam in various fields, including academics, trade, business, and culture. Both nations have been actively working towards boosting trade and investment in recent years, and this festival served as a platform to showcase the progress achieved. The Act East Policy, led by Prime Minister Narendra Modi, has played a pivotal role in connecting the North East Indian region with South East Asian countries, including Vietnam.
A Warm Reception in Vietnam The 3rd edition of the North East India Festival received a warm and enthusiastic welcome from the local people of Vietnam. The vibrant and diverse presentations left a lasting impression, fostering cultural exchange and a sense of camaraderie between the two nations.
The North East India Festival in Ho Chi Minh City has proven to be a resounding success, further strengthening the bonds between India and Vietnam. By promoting cultural exchange, tourism, and investment, the festival has opened up exciting new possibilities for collaboration and cooperation between North East India and South East Asian countries, ushering in a new era of engagement and prosperity.
