India’s leading developer, Phoenix Mills Limited, has always pioneered art through displays, at each of its properties through world-class installations and those urging for social change. As an extension of their dedication to furthering the art movement in the country, The Palladium, Ahmedabad serves an experience beyond luxury to its shoppers this Diwali as it unveils two iconic art installations. The installation, Salvador Dali’s ‘Horse Saddled with Time’, is a piece of art recently acquired at a prominent auction in Singapore. and Veer Munshi’s ‘The Golden Deer’, are a testament to the mall’s commitment to art and culture.
Horse Saddled With Time
Salvador Dali‘s ‘Horse Saddled with Time’ is a dynamic and thought-provoking sculpture that captures the essence of Surrealism. The horse is rearing on its hind legs, frozen in a moment, while a melted clock sits on its back. The clock symbolizes the passage of time, and its juxtaposition with the horse suggests the fleeting nature of existence.
Dalí first made a horse model out of wood, and using his fingers, shaped a wax model of the horse. The hand marks that show up where the wax is shaped in the horse’s mane can be seen in the bronze sculpture. Valued at over Rs 5 crore, ‘The Horse Saddled With Time’, will be India’s most expensive art on public display.
The chairman of PML Group, Atul Ruia, adds, “Art has the power to transcend boundaries, weaving stories that resonate with our deepest emotions. We strive to offer not just spaces but transformative experiences that leave an indelible mark on the soul. We have chosen to honour the spirit of Gujrat through the timeless grace of the horse, a symbol of strength and endurance. May this masterpiece embody the spirit of creativity and unity that defines us as a community.”
The Golden Deer
Veer Munshi’s ‘The Golden Deer’ is a majestic and awe-inspiring installation that stands over 17 feet tall. The deer, made of bronze, is covered in a layer of gold leaf. Its antlers are depicted as a Plumeria tree, with multiple flowers spreading out like an umbrella. It brings an unexpected sense of wonder and positivity. The Chumpa flower represents the beautiful corners of the city. It skillfully creates an engaging contrast for viewers, which brings a strong experience to space.
Conceptualised and curated by Ruby Jagrut and brought to life by the well-known artist Veer Munshi, it shows how art can surprise, move, and excite people. The deer is a symbol of grace, beauty, and harmony, and its installation at Palladium Ahmedabad is a reminder of the power of art to transform and inspire.
Rashmi Sen, COO of The Phoenix Mills Limited, said, “Ahmedabad, a city steeped in heritage and thriving modernity, has always held a special place in our hearts. The unveiling of this exquisite artwork finds its perfect synergy with the illustrious brands that grace our halls, creating a harmonious blend of artistic allure and premium retail indulgence.”
Distinguished Guests at The Launch
Eminent figures from the art world will be present for the launch. Veteran art curator and Padma Bhushan awardee, Rajeev Sethi, will unveil the art along with Rajesh Bhrambhatt, Chairman B Safal, and Atul Ruia, Chairman PML. The launch will establish Palladium Ahmedabad as a place where art and luxury come together to create an unforgettable experience for visitors of all ages.
Rajesh Brahmbhatt says, “With its surreal charm and intricate symbolism, these artworks find their rightful place amidst the intricate tapestry of our carefully curated aesthetic, embodying the essence of artistic grandeur that defines both our mall and the dynamic city it calls home.”
About The Palladium, Ahmedabad
Palladium Ahmedabad is a landmark destination that is set to usher in a new era of luxury shopping in the city. With its world-class brands (including 35+ luxury labels – Coach, Dyson, Diesel, Michael Kors), exquisite dining options, state-of-the-art entertainment facilities, and iconic art installations, Palladium Ahmedabad is the perfect destination for discerning shoppers and families alike.
About Phoenix Mills Limited (PML)
Phoenix Mills Limited is a leading retail-led mixed-use asset developer and operator in India. Its 19 million sq. ft. spread across retail, hospitality, commercial, and residential asset classes. They boast 14 operational retail destinations, including four upcoming projects across 10 major Indian cities.
About B Safal Group
Safal Constructions Pvt. Ltd. began in 1994 to innovate real estate space. Residential, commercial, golf estate, plotted development, hotels, resorts, malls, and a lot of possibilities built by them give the city and its people a very prominent and functional structure to associate with.
Photo Courtesy – Abir
