Despite releasing on June 7, 2024, Charli XCX's sixth studio album, brat, swiftly sparked a colour trend (which, mind you, we still cannot unsee).
What is ‘brat’?
Special Offer, Inc., a studio based in New York City, created the artwork & packaging for brat. They looked for the most diabolical shade of chartreuse green, settling on Pantone 3507C.
Who designed ‘brat’ Green
The colour has risen from the iPhone text bubbles and has since become 2024’s favourite colour. It has been featured by many actors, government authorities, and even Kamala Harris
‘brat’ Green Takes Over the World
In a way Charli XCX has fast-tracked, what it takes brands years to do; associating colours with an identity. So whenever you’d see someone rocking a neon green T-shirt, you’d undoubtedly think of Charli XCX.