Lawsuit Alleges Sotheby’s Involvement in “Misleading Promotion” of Bored Ape Yacht Club NFTs

By Abir Pothi

The Allegations and Background

The class action lawsuit centers on allegations that Sotheby’s, in tandem with Yuga Labs, engaged in deceptive practices to artificially inflate the value of Bored Ape Yacht Club NFTs.

Sotheby’s Response and Counterarguments

In response to the allegations, Sotheby’s vehemently denied the claims, deeming them “baseless.” The auction house asserted its readiness to vigorously defend itself against the lawsuit


The class action lawsuit against Sotheby’s highlights the complex intersection of traditional institutions, emerging technologies, and evolving market practices.