Abirpothi

Indian Art in a Global Audience: ‘Exotic India Art’ Bridging the Gap

Tsuktiben Jamir

Based in Delhi, India, Exotic Art India was founded by Kapil Goel in 1998 to showcase Indian art to the rest of the globe. Since the company has developed into a significant force in the Indian art industry, they have provided various goods, such as old and new paintings, sculptures, brassware, fabrics, and jewellery. They work directly with artists and artisans to produce one-of-a-kind works highlighting the finest of Indian art, and they source their products from throughout India.

Exotic Art India has a deep appreciation of the intricate workmanship that has been handed down through the years in India and its rich cultural history. Exotic India Art has accomplished multiple accomplishments ever since its foundation. The company has increased its geographic reach, expanding its presence in the US, Nepal, Varanasi, and Chennai. They employ 10,000 craftsmen, have serviced over 3 lakh consumers, and ship to 160 countries globally. Their dedication to displaying the splendour and diversity of Indian art is demonstrated by their spectacular 9,000-square-foot shop in Kirti Nagar, New Delhi. To further help regional craftsmen and promote Indian handicrafts, Exotic India Art recently partnered with the Tamil Nadu Handicrafts Development Corporation.

Jewellery for sale at Exotic India.
Courtesy: Exotic India.

Exotic India Art was founded with the intention of promoting and preserving Indian art and craftsmanship. One can see it if one looks at the nation via its textiles. Each thread of these looms, from Pashmina in Kashmir to Bandhni in Gujarat, Kolhapuri in Maharashtra to Meenakari in Rajasthan, carries a rich cultural tale just waiting to be revealed.  They can produce unique items highlighting India’s rich cultural past by collaborating closely with artists and craftspeople.

A Memorandum of Understanding (MoU) between Exotic India Art and the Tamil Nadu government was just signed to promote the state’s handicrafts. The MoU, signed in March of 2023, intends to introduce a larger audience to Tamil Nadu’s traditional handicrafts. Exotic India Art’s dedication to promoting Indian art and craftsmanship is demonstrated, among other ways, through this collaboration.

A wide variety of collections from the Exotic India Art collection are examples of the greatest in Indian workmanship and art. Paintings, sculptures, brassware, textiles, jewellery, and more antique collection to contemporary works are included in their collection. They collaborate closely with artists and craftspeople to produce authentic, one-of-a-kind works that highlight India’s rich cultural past.

The brand’s idea is one factor in Exotic India Art’s success. The goal of the company’s creators was to promote Indian art worldwide, highlight the country’s rich cultural legacy, and assist the craftspeople who uphold these traditions. Exotic India Art is a monument to their commitment and hard work after years of painstaking effort towards this objective.

Vipin, Nitin, and Kapil Goel, the brothers who founded Exotic India Art, all have experience and inspiration in the textile industry thanks mainly to their family’s involvement.  Kapil said, “Our family is very traditional, and our upbringing was firmly rooted in our culture.” This subsequently turned into the spark that started a 25-year-old company. The brothers founded Exotic India in 1998, intending to spread Indian crafts, literature, and philosophical traditions worldwide.

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