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‘Art is the genesis of all design processes’ echoes in Room For More Art with Anurag Sinha

Abir Pothi presents Room For More Art — a series of features on interior designers across geographic boundaries, discussing with them the nuances of their profession, their methods of sourcing and projecting art into their work, the challenges they face, and a whole lot more perspective.

Anurag Sinha: Sensitising people on the value of good art for any space


It was half a decade ago in 2016 that the independent practice titled “asac” was founded in Gujarat’s Vadodara by Anurag Sinha, an architect who believes deeply that design holds the power to immeasurably increase the human experience. Within a short span, the team entrenched itself as a notably creative enterprise, participating in a range of projects from residential to commercial and retail, ranging across locations like Ahmedabad, Jaipur, and more, besides Vadodara itself. Having graduated from APIED Vallabh Vidyanagar and worked with prominent architects like Karan Grover, Anurag strongly feels that sustainable architecture is the spine of his approach to all assignments, irrespective of scale and nature. With the preservation of natural conditions and collaborations with skilled local craftsmen, Anurag and team “asac” try to create experiential design that puts the end user at the core, with site-specific ideas and client-driven inspiration. While the consumer is at the heart of the space creatively forged around them, Anurag is also firm that art is the inception of all design processes, beginning with interiors and progressing to the architecture. He has either worked extensively with clientele who personally understand art, or has been able to communicate to the rest how integral it is to invest in good art to not just complete and complement any space, but strengthen its very aesthetic foundations. For Anurag, art is sourced as an adventure not just locally, but also from far-flung locations, like Pattachitra from Odisha or Pichwais from Udaipur. With this outlook, he manages to create spaces that are dynamic, elegant and modern, but also find hints of classic elements to soothe the eye. A strategic use of colours creates balance, as do clever ways of access to light. Industrial tones and utilitarian arrangements are met with pops of brightness and quirk, melding a new age outlook with some traditional Indian cultural motifs..

Some samples of his work:

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