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Introduction In US elections campaign aesthetics are very important in shaping how voters feel and can also play a critical role in determining electoral results. This includes logos, colours schemes, fonts, and images: in other words everything that connects these products to the political parties that create them through messages, values and brand identities. They

Shoes have long been used as metaphors in art, conveying diverse meanings across cultures and historical periods. In Vincent van Gogh’s “A Pair of Shoes,” they reflect the artist’s struggles and working-class identity, while in Renaissance portraiture, luxurious shoes denote wealth and social status. Salvador Dalí’s “The Persistence of Memory” uses shoes to suggest transformation