A Milestone Artistic Fusion
In a landmark move, Lamborghini has announced a significant collaboration with The Plated Project to commemorate its 60th Anniversary in India. This unique art project celebrates the harmonious blend of artistic expression and Lamborghini’s innovative automotive design.
The ‘Shadanga’ Showcase: Merging Excellence and Creativity
Lamborghini India introduces the immersive art showcase, ‘Shadanga,’ representing a convergence of automotive excellence and artistic creativity. This artistic endeavor, in partnership with The Plated Project, unveils the true essence of Lamborghini through the lens of the ancient ‘Shadanga’ – the six elements of Indian classical art.
Visionary Artwork: Six Elements, Six Artists
‘Shadanga’ features six visionary artists, each dedicated to one element of Lamborghini’s illustrious history. These elements include Lavanya Yojana, Pramana, Sadrisya, Rupabheda, Varnika Bhanga, and Bhava, symbolizing various aspects of Lamborghini’s iconic design language. Each artist transformed these elements into captivating artworks, which were then meticulously adorned by traditional Indian artisans.
Unique Mural and Collector’s Edition Replicas: A Visual Extravaganza
The culmination of this collaboration is a unique 6-piece mural of handcrafted canvases (30 inches) and a set of exclusive digitally printed collector’s edition replicas on porcelain plates (7.5 inches). The artworks represent a fusion of Lamborghini’s design legacy with the richness of Indian classical art.
The ‘Shadanga’ Components: A Symbolic Exploration
The components of ‘Shadanga’ delve into the symbolic exploration of Lamborghini’s key milestones. From the traditional symbols of beauty to architectural marvels and Indian mythology, each element encapsulates a facet of Lamborghini’s history. The collaboration highlights the brand’s iconic designs, the signature roar of the V10 engine, and Lamborghini’s Ad Personam program.
Art Against Hunger: Social Responsibility in Focus
In alignment with The Plated Project’s mission of using art against hunger, this collaboration will result in the donation of 6,000 meals to the needy. Lamborghini underscores its commitment to social responsibility by leveraging art for a greater cause.
Limited Edition Series: Commemorative Porcelain Collectibles
In celebration of Lamborghini’s 60th Anniversary, The Plated Project will create a “Limited Edition” series of 100 sets, featuring replicas of each art piece as miniature porcelain collectible plates. These limited-edition sets serve as valuable memorabilia, commemorating this exceptional project.
Feature Image Courtesy: Financial Express
