Pavan Bharadwaj is a visionary designer whose work transcends traditional boundaries, bringing together innovation, sustainability, and profound social consciousness. Trained at the prestigious National Institute of Design (NID) in Ahmedabad, with a robust foundation in Architecture and Furniture Design, Pavan is a distinguished voice in contemporary design, particularly in creating solutions that address critical social challenges.
As the design lead at Jiiva Stone Concepts, Pavan has distinguished himself through a unique design philosophy that harmoniously blends cutting-edge innovation with deep respect for local craftsmanship. His philosophy is most eloquently embodied in Wishwa, his groundbreaking collapsible study desk designed for rural children.
Awards and Recognition
The international recognition of Wishwa—including awards from the Taiwan International Student Design Competition and exhibitions at RAW Collaborative—underscores the project’s innovative approach and global relevance. These accolades, including India’s Best Design Student Award and multiple international design excellence awards, validate Pavan’s unique ability to create designs that are simultaneously functional, sustainable, and culturally resonant. Driven by a passionate belief in design’s transformative power, Pavan continues to push boundaries, creating interventions that don’t just enhance spaces but fundamentally improve human experiences.
In this candid conversation as part of DTalks, Pavan touches on the joys and challenges of creating and designing in India.
Q. How would you describe your signature design aesthetic, and how has it evolved while working in India?
Pavan Bharadwaj: My design aesthetic is rooted in modern, functional forms seamlessly integrating India’s rich craft traditions. I focus on creating furniture that tells a story, using sustainable materials to bridge the gap between tradition and contemporary design.
Working in India has given me the unique opportunity to collaborate with diverse craft
sectors, further deepening my understanding of how traditional techniques can be reimagined for modern contexts. This has allowed me to create designs that balance aesthetics, functionality, and social responsibility while celebrating the richness of Indian craftsmanship.
Q. What influences and inspires your current work? Could you share some movements, designers, or elements of Indian culture that have shaped your practice?
Pavan Bharadwaj: My current work draws inspiration from the synergy between tradition and modernity,
particularly in India’s craft and material culture. I’m inspired by the resourcefulness and
ingenuity of Indian artisans, who can transform simple materials into extraordinary pieces through techniques passed down for generations.
Movements like minimalism inspire me to focus on clarity and purpose in design, while
Indian cultural elements like intricate temple carvings and vibrant folk art encourage me to embrace detail and storytelling. Designers like Sori Yanagi influence my approach to balancing simplicity with craftsmanship. Ultimately, what inspires me most is the challenge of creating designs that honour India’s diverse heritage while addressing modern needs. Each project becomes an opportunity to blend tradition with innovation, ensuring a meaningful and lasting impact.
Q. Could you walk us through your creative process? How do you move from the initial concept to the final execution?
Pavan Bharadwaj: I begin by identifying the core problem or need, whether it’s solving a functional issue or creating a more meaningful design. From there, I explore the material possibilities, often looking for sustainable options. I like to sketch freely at this stage to explore different ideas without limitation.
Next, I build mock-ups, often starting with low-fidelity models to test proportions,
ergonomics, and materials. Once the direction is clear, I refine the design, incorporating
feedback and adjustments based on practical testing and material behaviour. Execution
involves working closely with craftsmen and suppliers to ensure the design is faithfully
translated while keeping sustainability at the forefront.
Q. Your work often involves collaborations with artisans and other creatives. What draws you to these partnerships, and how do these collaborations enrich your design practice?
Pavan Bharadwaj: Collaboration is central to my design practice because it allows me to tap into a wealth of traditional knowledge and craftsmanship. What I find most enriching is the shared process of learning. Artisans often have deep knowledge of their materials and methods, and through our conversations, I gain new insights that influence my designs.
These collaborations not only elevate the aesthetic and functional aspects of my work but also help me create designs more grounded in sustainability, heritage, and the values of the communities I’m working with. It’s a way to honour traditions while creating something meaningful for the present.
Q. Looking back at your portfolio, which project represents a significant turning point in your career, and among your recent works, what project are you most proud of and why?
Pavan Bharadwaj: The project that had the most profound impact on my career was Varna, my first furniture design project. It was a collaboration with Sankheda artisans, and I had the privilege of staying at an artisan’s house for a week. This experience was transformative, as I gained firsthand insight into their traditional techniques and the dedication behind their craft. What made Varna even more special was its recognition on a global platform. It was exhibited to G20 delegates, showcasing the seamless blend of traditional craftsmanship with modern design. Additionally, the project won an International Design Award, C-IDEA Award, and DNA Paris Award, affirming the importance of preserving and reimagining India’s rich artisanal heritage.
This project not only deepened my appreciation for Indian craftsmanship but also solidified my belief in design’s power to honour traditions while addressing contemporary needs. It became the foundation of my approach to creating meaningful, culturally resonant furniture.
One of the most impactful projects in my career has been Wishwa, a collapsible study desk designed specifically for rural children. It started with a clear, heartfelt goal: to address the lack of proper furniture for rural school children studying on the floor, which directly impacted their posture and well-being. I wanted to create an affordable, portable solution to improve their comfort and productivity.
I put my heart and soul into this project—working closely with bamboo artisans and
thoroughly researching ergonomic designs to ensure that the desk was practical and
sustainable. The project was recognized internationally by the Ministry of Education
Taiwan and was one of the winners at the Taiwan International Design Competition. It was an incredibly proud moment, and it further fueled my commitment to creating designs that make a real difference. Recently, Wishwa was also exhibited at RAW Collaborative, which allowed me to showcase the project to a broader audience, further solidifying my belief in the power of design to impact lives positively. This project marked a shift in my practice, as it deepened my focus on designing with purpose—combining functionality, sustainability, and social good.
Q. What unique challenges and opportunities have you encountered as an emerging designer in the Indian design industry, and how are you working to overcome these obstacles?
Pavan Bharadwaj: Designing in India offers a unique mix of challenges and opportunities. One of the biggest challenges is navigating the diversity in materials, craftsmanship, and regional aesthetics. Additionally, working with artisans comes with its own logistical challenges, from communication gaps to ensuring consistent quality while respecting their pace and methods.
Another challenge is raising awareness about the value of handcrafted designs in a market often driven by mass-produced and cost-effective products. Educating clients and consumers about the craftsmanship and sustainability behind the designs requires constant effort.
On the other hand, this diversity is also the greatest opportunity. India’s vast pool of
Traditional crafts provide endless inspiration. The blend of tradition and modernity and the opportunity to make a social impact make designing in India an enriching experience.
One of the biggest challenges I face is working within a market that often prioritizes cost over quality, making it challenging to position sustainable and handcrafted furniture as a viable choice. I address this by educating clients on the long-term value of eco-conscious designs through storytelling at exhibitions, social media posts, and one-on-one conversations. By showing the craftsmanship and cultural significance behind each piece, I help them see that these designs are an investment in both the environment and their personal spaces.
As a young designer, standing out in a competitive industry has been another significant hurdle. By participating in design competitions and collaborative projects, I’ve been able to demonstrate my skills and commitment. These experiences have helped me expand my network and establish credibility. These challenges have not only shaped my journey but also deepened my dedication to creating designs that are thoughtful, sustainable, and reflective of India’s rich cultural heritage.
Q. How do you approach sustainability and eco-friendly practices in your designs, particularly considering India’s traditional wisdom and contemporary environmental challenges?
Pavan Bharadwaj: My approach to sustainability is deeply rooted in India’s traditional wisdom, which has always emphasized the mindful use of resources. I prioritize materials like bamboo, reclaimed wood, and terracotta—elements that are both eco-friendly and culturally significant. These materials reduce environmental impact and celebrate India’s craft heritage.
Collaboration with local artisans is central to my process. Traditional techniques often align with sustainable practices, such as minimizing waste and using natural dyes or finishes. By integrating these methods into modern design, I aim to create pieces that are both responsible and timeless.
Additionally, I’m exploring modular and flat-pack solutions to reduce transportation costs and environmental impact. For me, sustainability is about creating designs that respect the environment, honour tradition, and address contemporary needs, proving that eco-conscious design can be innovative and beautiful.
Q. What’s your most exciting recent design or art discovery that’s influencing your current thinking?
Pavan Bharadwaj: My most exciting recent discovery has been exploring the structural potential of bamboo in contemporary furniture design. While bamboo has long been a staple in traditional Indian crafts, I’ve been experimenting with its modular applications and strength-to-weight ratio to create dynamic, multifunctional pieces.
This exploration has shifted my thinking toward embracing its natural flexibility and
sustainability in ways that feel modern and global yet deeply rooted in India’s heritage.
Pairing bamboo with other materials has opened up a world of possibilities for creating eco-friendly, lightweight designs that can fit into both urban and rural contexts.
This journey has reaffirmed my belief that traditional materials when approached with fresh perspectives, can redefine how we view sustainability and aesthetics in design.
Q. How do you build visibility and reach out to potential clients – what platforms and strategies have worked best for you?
Pavan Bharadwaj: Building visibility starts with showcasing my work authentically. Social media platforms like Instagram and LinkedIn have been instrumental in sharing my design journey and connecting with a broader audience. Platforms like Behance help me present my portfolio to global and design-focused communities. Exhibitions and industry-specific events have provided invaluable opportunities to showcase my work to a targeted audience. Above all, storytelling has been key, as sharing the process behind each design, especially the narratives of sustainability and craftsmanship, has helped me build a deeper connection with potential clients.
Q. From your experience, what are the crucial dos and don’ts for young designers trying to establish themselves in India, and what professional forums or communities would you recommend they join?
Pavan Bharadwaj:
Dos:
- Embrace your roots: Look at India’s rich traditions—whether in textiles, architecture, or craft—and let them inspire fresh, modern designs. Draw inspiration from local art and culture to create something unique.
- Collaborate: Building meaningful partnerships with artisans, manufacturers, and fellow designers expands your knowledge, enhances your work, and broadens your reach.
- Focus on storytelling: Share the journey behind each design—how it’s made, the materials used, and the cultural significance. This will create a lasting connection with clients.
- Be consistent: Regularly showcase your work on Instagram, LinkedIn, and Behance platforms. Consistency helps you stay visible and build a strong, recognizable brand.
- Learn business skills: Understanding how to market yourself, manage clients, and price your work effectively is crucial for sustaining a design practice.
Don’ts:
- Please don’t underestimate the value of traditional knowledge; instead, If needed, find ways to modernize it thoughtfully.
- Avoid focusing solely on trends—designs rooted in timeless principles last longer.
- Don’t compromise on quality to cut costs—it will hurt your credibility in the long run.
Recommended forums/communities:
- ADI (Association of Designers of India): Great for networking and professional development.
- India Design ID: A must-attend event to stay updated and network.
- Raw Collaborative: A platform to showcase your work and meet like-minded creators.
- Design Indaba & Dezeen: For emerging designers looking to gain global exposure and connect with international communities
Q. As you look ahead, what kind of projects or directions would you like to explore?
Pavan Bharadwaj: Looking ahead, I want to delve deeper into projects that merge traditional Indian craftsmanship with cutting-edge sustainable materials. I’m also interested in exploring modular and adaptable furniture systems that can serve diverse spaces while minimizing waste. I also aim to work on designs that address social challenges. Collaborating with artisans on a larger scale to bring their work into global markets is another direction I’m passionate about.
For me, the future lies in creating designs that are not just functional and beautiful but also deeply meaningful and impactful.
Q. For aspiring designers looking to make their mark in India’s design landscape, what wisdom would you share from your journey?
Pavan Bharadwaj: Embrace your roots unapologetically. India is a treasure trove of craft, culture, and materials—don’t shy away from weaving those into your designs. At the same time, challenges traditions by pushing boundaries and reimagining how heritage can meet modernity.
Collaboration is your biggest ally. Work with artisans, learn their stories, and let those
narratives shape your creations. It’s not just about the product; it’s about creating something that carries meaning, respect, and impact.
Most importantly, stay curious. The design world is evolving, and so should you. Experiment with materials, explore untapped crafts, and design for a future where sustainability isn’t an option but a necessity. Your voice and perspective as a designer are unique—use them to make waves, not just ripples.
courtesy of Pavan Bharadwaj
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