Pravi, derived from the word meaning mindfulness, is more than just a furniture brand—it is a philosophy rooted in conscious living. Founded by Shivangi and Saloni, Pravi embodies a design approach that is thoughtful, sustainable, and deeply connected to craftsmanship.
About Pravi.furniture
What started as a shared passion has now evolved into a thriving design practice. Over the years, their creative discussions have shaped a brand that prioritizes purposeful design, sustainability, and longevity. Every piece crafted at Pravi is a reflection of their belief in mindful making, ensuring that materials are used responsibly, forms are timeless, and functionality is at the heart of every creation.
With a strong emphasis on slow, sustainable design, Pravi merges traditional Indian craftsmanship with modern aesthetics. From sourcing reclaimed wood to experimenting with joinery techniques, the brand is dedicated to creating furniture that tells a story—one that resonates with both its users and the environment.
At Pravi, every product is not just designed but thoughtfully curated to enhance everyday living, making spaces more meaningful, sustainable, and enduring.
Design Philosophy & Evolution
Q.How would you describe your signature design aesthetic, and how has it evolved while working in the Indian context?
Saloni and Shivangi: As a furniture design studio our signature likely blends functionality with artistic expression, balancing modern design sensibilities with the richness of Indian craftsmanship. We work a lot with clean lines and sleek forms combined with traditional Indian motifs, carvings, or inlays. Heritage Revival – A growing appreciation for handcrafted, artisanal furniture has led us to incorporate regional craftsmanship, like Jaipur’s bone inlay, Gujarat’s lacquer work, or Kerala’s cane weaving, etc in a contemporary way.
Q.What influences and inspires your current work? Could you share some movements, designers, or elements of Indian culture that have shaped your practice?
Saloni and Shivangi: Our work is deeply inspired by nature and the world around us. We believe in closely observing and experiencing our surroundings, and then translating those insights into our designs. Extensive research into Indian art, lifestyle, and historical ways of living provides us with a strong foundation and direction.
India’s rich cultural heritage is at the core of our design philosophy. We strive to incorporate traditional influences in a contemporary context, ensuring that our work remains deeply rooted in Indian aesthetics while evolving to meet modern needs.
Process & Methodology
Q. Could you walk us through your creative process? How do you transition from the initial concept to the final execution?
Saloni and Shivangi: Our creative process begins with a focus on enduring craftsmanship rather than trends. We aim to create products that are long-lasting and can be passed down through generations.
The next step involves an in-depth study of the product’s functionality, ensuring it serves its purpose effectively. We explore multiple design possibilities by sketching numerous iterations to achieve the best possible form. Attention to detail is a key aspect of our approach—we seamlessly merge concept, craftsmanship, and functionality to refine each piece.
Once the design is finalized, we move on to prototyping, testing, and making necessary adjustments before bringing the final product to life.
Q.How do you balance client requirements with your creative vision? Could you share an example of a project where this balance was particularly challenging?
Saloni and Shivangi: Balancing client requirements with our creative vision can sometimes be challenging, but our process-oriented approach helps us navigate this effectively. We begin with in-depth discussions to understand the client’s lifestyle, needs, and preferences. This ensures that the design is not only aesthetically pleasing but also deeply personal and functional.
We then seamlessly integrate their comfort and practical needs with our design philosophy, which is rooted in heritage and craftsmanship. The result is a space or product that reflects both the client’s identity and our creative vision, creating something truly unique and meaningful.
Collaborations & Community
Q. How do collaborations with artisans, craftspeople, or other creative professionals factor into your work? How do these partnerships enrich your design practice?
Saloni and Shivangi: Collaborations with artisans and craftspeople are integral to our design process. We constantly experiment with materials and joinery, embracing a hands-on, evolving approach to design. These partnerships foster a rich exchange of knowledge, where both we and the artisans learn and grow through the making process.
Our artisans play a crucial role in bringing our ideas to life, and their expertise allows us to push creative boundaries. They are always eager to explore new techniques, and each project becomes an opportunity to refine craftsmanship while delivering unique, high-quality products to our clients.
Q. What role do you see designers playing in addressing India’s unique social, cultural, and environmental challenges?
Saloni and Shivangi: Designers in India have a crucial role in shaping solutions that address the country’s unique social, cultural, and environmental challenges. Through thoughtful and responsible design, they can create products and spaces that are not only aesthetically appealing but also meaningful, sustainable, and impactful. Also creating more inclusive and accessible designs by creating products and spaces that cater to diverse communities, while preserving culture with innovation.
Career Milestones & Achievements
Q. Looking back at your portfolio, which project represents a significant turning point in your career, and why?
Saloni and Shivangi: One of the most significant turning points in our career has been our floor lamp, Aathirai, a design that is especially close to our hearts. This piece has received international recognition and will be showcased at Milan Design Week 2025 under the category Rasa – The Indian Collective at the Isola Design Festival.
This milestone not only highlights our commitment to innovative design but also represents our journey in bringing Indian craftsmanship to a global stage.
Challenges & Opportunities
Q. What unique challenges and opportunities have you encountered as a designer in the Indian design industry?
Saloni and Shivangi: As a designer in the Indian design industry, we navigate a landscape that presents both unique challenges and exciting opportunities. The industry is evolving rapidly, blending deep-rooted traditions with contemporary demands, making it a dynamic space to work in. But at the same time there is still a need for Market Awareness & Value Perception, as there is a growing appreciation for good design, but educating clients on the value of original, well-crafted, and sustainably made products remains a challenge.
Q. How are you navigating between global design trends and local contextual needs in your practice?
Saloni and Shivangi: We do not follow global design trends blindly, as they are often temporary and lack a rooted foundation. Instead, we focus on creating designs that are deeply meaningful and timeless. Our approach emphasizes storytelling through design, ensuring that each piece resonates with our clients on a personal level.
By prioritizing authenticity and cultural relevance, we craft designs that seamlessly integrate into everyday life, evolving into a lifestyle rather than just a passing trend. This balance allows us to stay true to our creative vision while meeting the functional and emotional needs of our clients.
Sustainability & Innovation
Q. How do you approach sustainability and eco-friendly practices in your designs, particularly considering India’s traditional wisdom and contemporary environmental challenges?
Saloni and Shivangi: Sustainability is at the core of our design philosophy, and we approach it with both responsibility and innovation. We prioritize the wise use of materials, starting with reclaiming wood from old, discarded buildings. Instead of letting valuable resources go to waste, we carefully compile and repurpose them into new planks for our furniture.
Additionally, we ensure that no material is wasted—leftover wood from the furniture-making process is transformed into smaller home objects, extending the lifecycle of every piece. For us, sustainability is not just a concept or trend; it is a necessity for building a safer and more responsible future. By integrating traditional Indian wisdom with modern environmental solutions, we strive to create designs that are both eco-friendly and enduring.
Professional Growth & Advice
Q. How do you build visibility for your practice and connect with potential clients? What platforms and strategies have worked best for you?
Saloni and Shivangi: We build visibility for our practice through a multi-faceted approach, combining exhibitions, social media, and direct industry connections. Participating in exhibitions allows us to showcase our work to a broader audience, while digital platforms help us engage with a global community.
We also actively network with industry professionals, collaborating and reaching out to potential clients to present our designs. This proactive outreach has been instrumental in creating opportunities and expanding our presence in the design industry.
Q. What are the crucial dos and don’ts for young designers trying to establish themselves in India, and what professional forums or communities would you recommend they join?
Saloni and Shivangi: Our philosophy has always been “learn by doing,” and we encourage young designers to adopt the same approach.
- Be a keen observer – Pay close attention to your surroundings; inspiration often comes from everyday life.
- Draw inspiration from daily objects – Analyze ordinary elements and experiment with incorporating those insights into your designs.
- Take the first step – Don’t wait for the perfect moment; starting is the most important part of the journey. Progress will follow naturally.
- Stay open to learning and transformation – Growth in design comes from continuous exploration, adaptability, and a willingness to evolve.
Future Directions
Q. As you look ahead, what new project types or design directions would you like to explore?
Saloni and Shivangi: As we look ahead, we are eager to explore new design typologies, with a particular focus on flat-pack furniture for its versatility and sustainability. Additionally, we are keen to collaborate with designers working in the field of biomaterials, as we believe in pushing the boundaries of sustainable design through innovative material exploration.
These directions align with our commitment to creating functional, eco-friendly, and forward-thinking designs that contribute to a more responsible future in the industry.
Q. What do you envision for the future of design in India, and how do you hope to contribute to this evolution?
Saloni and Shivangi: The future of design in India is poised for an exciting transformation, driven by a blend of cultural heritage, technological advancements, and increasing global influence. Local crafts and traditional techniques will merge with modern, sustainable practices, vibrant colours, intricate patterns, and storytelling – creating a unique identity for Indian design on the global stage. More brands will look to India not just as a production hub but as a creative powerhouse.
As a designer, our role is to- Integrate Sustainability into our work through materials, processes, and storytelling. To create immersive and interactive experiences. Designing for Social Impact, making our work more inclusive and solving real problems. Reviving Traditional Art Forms by blending them with modern techniques.
Image Courtesy: pravi.furniture
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