Air India’s Maharaja: A Regal Evolution with a Touch of Pakistan’s Influence
Birth of an Iconic Mascot The distinctive persona of the Air India Maharaja, once a mere potbellied mascot, has journeyed through time, evolving with each destination and assignment. Conceived by Air India’s commercial director Bobby Kooka and art director Jal Cowasji, the Maharaja first materialized in 1946 as a representation of the comfort and luxury […]
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