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Yuga Labs Sets Sail with Acquisition of Proof: Expanding Web3 Empire

Yuga Labs, the prominent web3 and lifestyle company behind the widely acclaimed Bored Ape Yacht Club, has made waves yet again in the non-fungible token (NFT) space with its recent acquisition of rival creator Proof. This strategic move marks a significant expansion of Yuga Labs’ already formidable presence in the burgeoning world of blockchain-based art and culture.

Proof: Pioneer in NFT Profile Pics

Proof has earned its place in the NFT arena primarily through its groundbreaking Moonbirds collection, a series of NFT profile pictures (PFPs) that captured the imagination of collectors worldwide. Renowned for its innovative approach to digital art, Proof also boasts a diverse portfolio, including the captivating Oddities NFTs, Mythics PFPs, and the revered Grails exhibition series.

Yuga Labs: Pioneering Creativity in Web3

Yuga Labs’ acquisition of Proof adds another illustrious brand to its already impressive roster, which includes the iconic Bored Ape Yacht Club, the immersive metaverse game Otherside, and the revolutionary blockchain art series TwelveFold. Notable acquisitions such as Meebits and CryptoPunks have further solidified Yuga Labs’ position as a leader in the NFT space.

A Vision for the Future

Commenting on the acquisition, Yuga Labs CEO Daniel Alegre expressed enthusiasm for integrating Proof into the Yuga ecosystem, highlighting the synergies between Moonbirds and Otherside. Alegre emphasized the company’s commitment to fostering art, culture, and community within the blockchain realm, indicating that Proof Collective will play a pivotal role in these endeavors.

Leadership Transition and Strategic Alignment

Kevin Rose, CEO and founder of Proof, will facilitate a seamless transition before assuming an advisory role within Yuga Labs. This consolidation of talent and resources is expected to accelerate innovation and broaden the companies’ collective reach, aligning with Yuga Labs’ strategic focus on key initiatives.

Challenges and Opportunities

While the acquisition signals a bold move for Yuga Labs, it comes amidst challenges in the NFT market. Trading volumes for Proof’s Moonbirds collection have experienced a significant decline, reflecting broader fluctuations in the industry. Nevertheless, Yuga Labs remains undeterred, leveraging its expertise and resources to navigate these complexities.

Financial Details and Future Prospects

The acquisition was structured as an all-stock deal, with approximately 15 employees transitioning to Yuga Labs. Financial terms were not disclosed, underscoring the confidentiality of the transaction. Despite this, the acquisition positions Yuga Labs for continued growth and innovation in the dynamic world of web3.


Yuga Labs’ acquisition of Proof marks a pivotal moment in the evolution of the NFT landscape, showcasing the company’s strategic vision and commitment to pushing the boundaries of digital creativity. As the web3 revolution continues to unfold, Yuga Labs stands at the forefront, shaping the future of art, culture, and community in the blockchain era.

Feature Image Courtesy: Variety

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