All India Initiative on Creative Economy
The Indian Chamber of Commerce (ICC) is set for the launch of the All India Initiative on Creative Economy (AIICE) on 23, August 2024 at the Imperial, New Delhi from noon onwards. AIICE is a pioneering effort aimed at harnessing the vast potential of India’s creative industries. The initiative focuses on promoting Micro, Small, and Medium Enterprises (MSMEs), supporting local artisans, and providing a structured platform for the growth of creative industries in the country.
India‘s creative economy is a dynamic and rapidly growing sector, currently valued at $30 billion. With creative exports increasing by 20% last year alone, generating over $11 billion, AIICE is set to further propel this growth by addressing key challenges and leveraging untapped opportunities within the sector.
AIICE is supported by an illustrious group of patrons such as Padma Vibhushan composer, Ustad Amjad Ali Khan; Padma Shri actress Kajol Devgan; Padma Bhushan art curator, Chairman & Founder at Asian Heritage Foundation, Rajeev Sethi; and Journalist and media personality Vir Sanghvi.
The Committee members include reputed names from verticals like art, fashion, cinema, culinary, publishing, media performing arts and cottage industries — Rakhi Sarkar, AIICE Chairperson; Ayaan Ali Bangash, Contemporary Sarod Player, Composer and Producer; Kiran Uttam Ghosh, Fashion Designer; Sunita Shanker, Founder & Proprietor of Sunita Shanker Studio; Roopa Mehta, CEO of Sasha Association for Craft Producers, to name a few.
The AIICE aims to define and map the Indian creative industries. It demands funding to finance them all the while addressing the issue of copyright. This will upscale India’s value in this creative economy and incentivise the sector! An ouroboros.
About the Indian Chamber of Commerce (ICC)
Founded in 1925, the Indian Chamber of Commerce (ICC) is a leading and proactive National Chamber of Commerce operating from Kolkata. The ICC has supported Indian businesses since its inception. The ICC, led by Mr. Ameya Prabhu, President of the ICC, works closely with various Ministries and State governments on industrial policy. They focus on economic research & policy issues – they undertake macro-economic surveys/studies, state investment climate reports and sector reports, necessary policy inputs & budget recommendations.
Image Courtesy – The Indian Chamber of Commerce (ICC)
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